The End of Advertising by Andrew Essex

• Essex explores what the development of advertising-evasion technologies mean for the advertising industry.  Essex mostly focuses on ad-blocking software.  The ability to skip commercials with DVRed television content is also mentioned.
• The book feels like a very long essay obsessed with ad-blocking software.
• All the focus on ad-blocking software effectively delivers Essex to his argument for meaningful and thoughtful advertising (e.g. Citi Bank's Citi Bike program).